08.01.06
Apparal expert’s wristband craze fits sports needs too
Full article appears in the Boston Globe
First a cause, now a craze
By Sheela Raman, Globe Correspondent  | June 18, 2005
A fund-raiser for cancer research seems light-years away from the fickle world of fashion.
But the yellow silicone LiveStrong wristbands the Lance Armstrong Foundation started selling in May 2004 have evolved into a fad as noteworthy as the nose ring. The LiveStrong campaign has spawned wristbands in every color, for every cause imaginable. There are wristbands for mitochondrial disease, and there are wristbands supporting American troops in Iraq. There are wristbands for professional sports teams and wristbands for soccer moms. They are available over the Internet and at the local convenience store.
