08.01.06
Recwear owner comments on success of other business in CMO Magazine
The wristband craze hit big, and Recwear owner Aaron Bishop comments on the success of his other business venture in CMO MagazineÂ
If imitation is the sincerest form of flattery, the Lance Armstrong Foundation (LAF) must feel very flattered indeed.
By Meg Mitchell Moore
If imitation is the sincerest form of flattery, the Lance Armstrong Foundation (LAF) must feel very flattered indeed. It was only last May that the foundation, created in 1997 by cancer survivor and cycling phenomenon Lance Armstrong, introduced its yellow silicon wristband imprinted with the mantra “Live Strong.” The foundation sells the bands for $1 each, with proceeds going to benefit LAF programs that help cancer victims.
Still, the wristband’s astonishing popularity raises an interesting question: Is there a point where fashion and fund-raising converge so that a product expands its original meaning? If there is, surely it exists at http://www.reminderband.com/, which allows people to “build a band” in one of more than 20 colors and have a personal phrase embossed on it. “We’ve definitely tapped into a craze,” says Aaron Bishop, one of Reminderband’s founders. “We’ve jumped onto the bandwagon—so to speak—of helping people express themselves, whether it’s cause-related or part of a fad.”
